Twenty-four capabilities. Honest labels on every one.

Daily budget changes, proposed from the last 30 days and applied only after you approve them.

Budget shifts toward the campaigns converting cheapest, with the figures behind each proposal.

Ad schedules that turn spend down in the hours that never convert.

Bid adjustments on the segments that convert and the ones that only click.

Report where impressions were bought and what each placement returned.

Raise or lower bids by device once the data says a phone or desktop outperforms.

Ask the assistant for headlines and descriptions and it writes them for your product and market.

Draft several headline sets and send them to the account as a controlled test.

Set up ad variants against each other and read the result back in plain English.

Assemble ad variations automatically from your own headlines and descriptions.

Write the first five seconds of a video ad, sized for Shorts and in-stream.

Create or refresh a search ad's headlines and descriptions, pending your approval.

Finds campaigns and keywords that cost without converting and proposes pausing them.

Paste your search terms and Claude drafts the exclusions; mining them from the account is next.

Tie low Quality Scores to the ad group, the landing page or the keyword match behind them.

Check which conversion actions still fire and which have silently stopped.

Work through the account audit template with Claude — structure, keywords, budget and tracking.

Classify the queries people actually typed and split them into keep, exclude and new keyword.

A message to your channel when spend, cost per conversion or budget pacing breaks.

Run a report template in the assistant and it writes the summary from the figures you give it.

Pick the metrics that matter and keep them on one page that follows your accounts.

Ask whether a campaign is pacing over or under its monthly budget and Claude works it out.

Compare your rankings, backlinks and paid footprint against the domains you name.

A plain-English weekly summary of what moved, what it cost and what to do next.